Lincolnshire potato growers will see chips made from their unusual purple spuds hit the shelves of Asda nation-wide.
Albert Bartlett, a local company which farms in Boston, has harvested some 451 tonnes of their Purple Majesty potatoes, which have a unique 100% naturally occurring purple pigment.
The bulk of the crop, together with a proportion grown in Norfolk, have been turned into Purple Majesty Chips, and will be on sale in the frozen food aisle of the popular supermarket for £1 a bag.
Albert Bartlett farmers say the distinctive colour survives the cooking process to provide “plump purple chips”, which are lightly battered on the outside.
They’re developed in partnership with frozen food specialists, Fullers Foods in Yorkshire, especially for the national supermarket chain.
Michael Jarvis, from Albert Bartlett, said: “Purple Majesty was first launched seven years ago by Albert Bartlett.
“The distinctive-looking potatoes were bred by agronomists in Colorado (USA), who achieved the rich shade of purple by crossing existing potatoes that have naturally-occurring red and purple skins.
“The deep purple colour contains the same compounds responsible for the purple colour in blueberries, blackberries, black currants, red cabbage and aubergines, meaning they pack a powerful nutritional punch.
“They are grown in the UK and, like all potatoes, they are a source of low fat energy in the diet and also provide vitamin C, Folic Acid, B vitamins, potassium, magnesium, iron and zinc.
“The purple compounds mean that they are also a source of antioxidants and we think they will prove very popular in the supermarkets, especially because of the unusual colour.”