New group created to boost visitor economy in Greater Lincolnshire

This story is over

Butlins, Doddington Hall, the National Trust, Lincoln Cathedral, Visit Lincoln and the Lincolnshire Showground are amongst the organisations represented on a new group which aims to boost Greater Lincolnshire’s visitor economy.

The Greater Lincolnshire Local Enterprise Partnership (LEP) has brought together 20 public and private sector leaders to sit on its new Visitor Economy Board, which met for the first time on Thursday, May 4.

The group will report to the main board of the Greater Lincolnshire LEP and will support the sector and shape and influence the future of the visitor economy in Greater Lincolnshire.

The LEP already has boards which focus on food, investment, employment and skills, and water management.

Among the initial tasks the board has set itself are:

  • Produce a comprehensive body of information about visitors to Greater Lincolnshire
  • Produce a place marketing toolkit for visitor economy businesses
  • Maximise the opportunities offered by Mayflower 400 (a celebration planned in 2020)
  • Identify the skills shortages in the sector and work with businesses to address these

Chris Baron, Resort Director at Butlins in Ingoldmells and Chair of the Visitor Economy Board, said: “The visitor economy is one of the top three priority sectors in Greater Lincolnshire and the LEP has set itself the challenge of doubling the value of the visitor economy by 2020.

“The sector is worth around £2 billion a year to the Greater Lincolnshire economy, and that figure grew by £350 million a year in the four years after the LEP was set up.”

Lydia Rusling, head of Visit Lincoln, said: “The board is focused not only on increasing the number of visitors to the area, but also on building knowledge and confidence in the visitor economy sector.”