Lincoln automotive supplier launches unique website to teach enthusiasts how to detail their car

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A Lincoln automotive supplier has launched a unique website to help motoring enthusiasts learn how to detail their vehicle as well as selling all of the products needed for the job.

Fisher Motor Factors Ltd (FMF), based on Kingsley Road, launched the new website on Friday, July 14.

The new site is a dedicated detailing website for customers to log on and browse a range of detailing products and also features a blog with news, product reviews, event coverage, and tutorials on detailing and car care.

Some products sold on the new site

FMF is an Auto Finesse authorised retailer and supplier of automotive, commercial and industrial paints, bodyshop and workshop consumables, valeting and cleaning products and many tools and equipment.

This comes as the automotive company has become a sponsor for Lincoln’s first automotive festival Pistons in the Park, which will take place at Lincolnshire Showground on August 12.

Currently, users of the site can receive 10% off orders with promo code PISTONS10.

FMF was first established in 1990 and has grown and expanded in Lincoln and the surrounding areas ever since.

Matt Webster, sales officer at the company, told Lincolnshire Business: “FMF has spent 27 years servicing an ever expanding customer base with everything from paint mixes, through to abrasives and consumables.

“When I joined the company almost three years ago, I wanted to bring something new and fresh into the business, something that it wasn’t currently working with.

“My background was in vehicle painting and detailing, and so this was an interest that was an obvious choice to try and bring into the company.

“Detailing in particular and vehicle paintwork is something I am very passionate about.

“After three years of working hard to integrate a detailing range into FMF, holding numerous events in Lincoln for local car enthusiasts and attending various car shows promoting the brands we offer, we decided to develop things further with a dedicated outlet for our customers. Introducing the Lincs Detailing concept!”