Value of marketing to be debated in Lincoln next week

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Lincolnshire Marketing Group (LMG), the Institute of Directors (IoD) and Lincolnshire Chamber of Commerce, in association with the Chartered Institute of Marketing (CIM), are co-hosting their second event ‘The Value of Marketing’ next week.

The event will feature presentations from two major UK brands – Pipers Crisps and Premier Inn.

It will take place on Wednesday, September 27 at the DoubleTree by Hilton Lincoln at 5.30pm.

Alex Albone, Brand Owner at Pipers Crisps and Mark Fells, Chief Customer Officer at Premier Inn will both give their take on the value of marketing.

This will be followed by a panel discussion and Q&A session where the two speakers will be joined by Jo Wilson from Lincolnshire Marketing Group and Fill the Gap Marketing and Adam Poole from the University of Lincoln Business School, who will share their thoughts on how marketing can add value to a business.

The evening also includes time to meet fellow professionals over wine and canapés.

Sue Charlesworth from IoD said: “Following the success of this collaboration in 2016 we are delighted to be now promoting the new topic in 2017.”

Tickets cost £22 for members and £32 for non-members. For more information and to book your place please click here.