Pipers Crisps launches hot new flavour for 2018

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Brigg-based Pipers Crisps has added a new flavour to its award-winning range.

The new Jalapeno & Dill variety represents a ‘unique and delicious flavour fusion’, driven by the current trend towards heat and more globally influenced flavours.

To create this new flavour, the company has sourced the finest jalapeno peppers from Delicias (meaning ‘delight’ in English) in the northern Mexican state of Chihuahua.

Here, farmer Rogelio Bermudez produces Pipers jalapeno chillies. Pipers then combines the heat of the chilli peppers with dill to create the flavour.

The crisps are gluten-free, wheat-free and barley-free, are suitable for vegetarians and vegans and are available in the 40g pack size and 150g sharing bags.

Pipers Crisps Jalapeno & Dill, which is described as a ‘grown up flavour’ is the company’s first new product launch since 2016.

Katy Hamblin, Marketing Manager at Pipers Crisps said: “We never launch new flavours just for the sake of it.

“We first look very carefully at food and flavour trends across the world and ask ourselves if we can meet those demands with a new line that tastes great, has strong provenance and complements our existing range.

“The uniqueness of our new product, which meets global flavour trends as well as the strong demand for premium snacks, makes Jalapeno & Dill a must-have item for driving sales revenue and margin.”