Visit Expo 2018 speaker line-up announced

Speakers have now been announced for Visit Expo 2018, a brand new tourism and visitor economy event coming to Lincolnshire.

The event is a partnership between Visit Lincoln and Stonebow Media, the organisers of the largest B2B exhibition in the region, Lincolnshire Business Expo, and the publishers of The Lincolnite, Lincolnshire Reporterand Lincolnshire Business.

Taking place on Wednesday, March 14 at Lincolnshire Showground, Visit Expo 2018 will help bring together businesses from across the Greater Lincolnshire region to network, grow connections, inform their business strategy and better educate themselves on the ongoing support mechanisms that are available across 2018/19.

Take a look at the confirmed speakers:

Joel Murray – Digital influence in the visitor journey

Joel Murray. Photo: Visit Lincoln

  • Time: 9.30am – 10am

This presentation will be delivered by Joel Murray, Digital Marketing Coordinator for Visit Lincoln.

VisitEngland have identified six stages of the visitor journey cycle: from inspiration, through booking, to reviewing and sharing.

This workshop will explore those six stages to consider how businesses can use digital marketing to influence potential visitors and customers at each point.

To register for this talk, click or tap here.

Henry Gill – 10 simple ways to turbo charge your ROI in the visitor economy using paid digital marketing

Henry Gill

  • Time: 10am – 10.30am

This session will demonstrate how you can generate exceptional returns using paid advertising – within the visitor economy.

Henry Gill, a senior PPC account manager at SEO Traffic Lab will explain 10 practical ways you can transform your ROI using Adwords and Facebook Advertising.

To register for this talk, click or tap here.

Emma Tatlow – Internation opportunities for Lincolnshire: Mayflower 400 & US Connections

Emma Tatlow

  • Time: 10.30am – 11am

Mayflower 400 is a national programme to promote and raise awareness of the anniversary and the destinations across England connected to the story – to encourage visitors to come and explore England.

With millions of Americans descending from the passengers on the ship, Mayflower descendants are being invited to come and follow in the footsteps of their Pilgrim ancestors.

A further project to build on wider American Connections is being supported by Lincolnshire County Council also aiming to drive growth in American visitors to England, through developing new itineraries, guided tour product and developing new marketing and distribution channels.

To register for this talk, click or tap here.

Peter Watson – Social Media: Making the most out of tourism

Peter Watson

  • Time: 11.30am – 12pm

When visitors come to your city, you only have a short period of time to advertise to them. How do you get a message in front of them, and entice them within a matter of days?

In this fast-paced talk, Peter will uncover the does and don’ts in the wonderful world of social media, and how you can get a return on your marketing budget.

Peter Watson is the Managing Director of Distract (formerly Chatty Imp), social media and marketing specialists.

To register for this talk, click or tap here.

Mary Powell – Latest tourism research from Lincolnshire County Council

Mary Powell. Photo: Steve Smailes for Lincolnshire Business

  • Time: 12pm – 12.30pm

In the last 18 months new research has been commissioned on who our visitors are and what they think of Lincolnshire.

A new hotel study has also provided some fascinating insights. Most interesting of all is the Non-Visitor Research – who isn’t visiting and why not!

In this session Mary Powell, Tourism Manager for Lincolnshire County Council, will give an overview of the new stats.

To register for this talk, click or tap here.

Melanie Sensicle – The Collection: Attracting millennials to England’s historic destinations

Melanie Sensicle

  • Time: 12.30pm – 1pm

An overview of The Collection project, funded by the Discover England Fund and led by England’s Historic Cities.

The presentation will outline the project, how it is being delivered, what it is designed to achieve and how businesses and stakeholders in Lincoln and the city’s hinterland can get involved.

To register for this talk, click or tap here.

James Trowsdale – Culture and Business: Working together to achieve success

James Trowsdale

  • Time: 1pm – 1.30pm

James Trowsdale, Head of Public Partnerships, will deliver this presentation on behalf of Hull 2017 UK.

The presentation will highlight Hull UK City of Culture 2017’s partnership programme discussing how corporate, public, lottery and trust & foundation support enabled Hull 2017 to deliver.

The talk will consider critical success factors and showcase examples where businesses have worked in creative ways to engage staff, develop new skills and generate marketing impact as part of their partnerships with Hull 2017.

To register for this talk, click or tap here.

Mike Shields – The power fo press trips

Mike Shields, Account Manager for Shooting Star

  • Time: 1.30pm – 2pm

Former lifestyle, food and business journalist Mike Shields, who is now an Account Manager at PR & marketing agency Shooting Star, will look at press trips from both sides of the fence.

He will share his knowledge of going on and organising press trips and explain why they are an important PR tool.

Mike will also provide top tips on how to pitch to and engage with journalists and bloggers.

To register for this talk, click or tap here.

Exhibition packages are available £195 +VAT, to book or for more information, click or tap here.