It has been confirmed that the Lincoln Mothercare store at St Marks is safe following reports the firm is considering closing up to 70 stores nationally.
This is part of a rescue deal to save the company by closing up to 70 of its 152 shops.
Lincoln has not been named in the list of stores potentially closing, however stores in Birmingham and Lewisham are set to close.
A spokesperson for Mothercare said: “We can confirm that there are currently no plans to close the Mothercare Lincoln store.
“As part of the transformation strategy laid out in 2014, we are restructuring our UK store estate to meet our customers’ needs and continue adapting to evolving shopping habits around the world.
“Our stated strategy is to work towards our target of operating 80-100 stores and our store closure programme continues as we grow our digital capability, with 42% of our trade now taken online.”
Since 2014 Mothercare has closed 100 stores nationally and this change will decrease its number of shops to less than 100 stores.