The ‘Welcome to Lincolnshire’ stand at this year’s British Travel and Tourism Show at the NEC Birmingham has generated over 300 new tourism leads for the county.
The two-day trade show is the largest of its kind in the UK and attracts travel agents and coach tour operators from across the globe who are looking for new places to visit.
Lincolnshire firms and councils that attended the show include Visit Lincoln, Petwood Hotel, South Kesteven District Council, International Bomber Command Centre, City of Lincoln Council, Visit Lincs Coast and North Lincolnshire Council.
This year, the stand’s theme was Lincolnshire’s aviation connections, and the events and activities taking place throughout the year to mark RAF100.
Charlotte Goy, Marketing and PR Manager at Visit Lincoln, who attended the event on March 21 and 22, said: “People who attended the show wanted to know more about Lincolnshire – which shows there’s growth potential to bring more visitors to the city and county.
“The coach operators in particular liked our coordinated ‘Welcome to Lincolnshire’ stand and our suggested coach itineraries for 2018 right through to 2020.
“By working together we’re able to offer a complete package of places to visit, hotels to stay in, events to attend and places to eat.”