New owner for popular Lincoln bridal shop

After 10 years, Pretty Panache on West Parade in Lincoln has been handed down to a new owner as founder of the company Shay Stephenson has stepped down.

Shay has announced that Emily Webber, who has worked at Pretty Panache for three years, will be the new business owner.

It has always been a dream for Emily’s to own her own bridal shop.

Pretty Panache is based on West Parade

After graduating with a degree in fashion at the University of Lincoln, Emily found a position at Pretty Panache.

Emily said: “I have enjoyed every second working with Shay, and I am excited to start this new chapter in my career, and take on the extra roles as the owner of this lovely bridal boutique.”

Shay told Lincolnshire Business: “I feel so blessed that the business has been the success it has become and I have thoroughly enjoyed the relationships I have built up with so many brides and suppliers.

“I am extremely thankful for the support and kindness people have given me along the way.”

As an opening offer for brides to be, Emily will be offering 10% off all full price bridal gowns, bridesmaids’ dresses and accessories.