Panelists announced for Expo East 2018

Panelists for the inaugural Expo East 2018 have been officially announced.

Expo East 2018, a brand new event connecting businesses across the East of England, has been launched by Lincolnshire Business who also organise the largest B2B exhibition in the region, Lincolnshire Business Expo.

Taking place on Wednesday, April 25 at Newark Showground from 9am – 4pm, Expo East 2018 has been strategically placed at the start of the financial year and will be the first business expo to bring together the counties that neighbour Lincolnshire.


The Barrier To Doing Business Beyond Borders

Following an introduction of the panel from the Chair, each panel member will each have five minutes to give a brief overview of what they understand as being the barriers to doing business beyond geographical boundaries, which will mean different things to different people.

The discussion will focus on the importance of thinking big and looking for new opportunities, as well as how partnership working can be key to expanding horizons.

  • Time: 9.30am – 10.30am

Meet the panelists:


James Pinchbeck

James Pinchbeck, Marketing Partner, Streets Chartered Accountants

James Pinchbeck,  is Marketing Partner with mid tier, top 40 UK accountancy and tax practice Streets Chartered Accountants. He is responsible for the strategic development of the firm’s marketing concerned with growth and development.

A role for which he is well placed as a graduate in Business Studies, specialising in Marketing and Accounting.

Gary Headland

CEO of Lincoln College Gary Headland. Photo: Steve Smailes for Lincolnshire Business

Gary Headland is the Chairman of the Institute of Directors for Greater Lincolnshire and Midlands Engine Export Champion. He has also been the CEO of Lincoln College for almost three years, a position that gives him responsibility for a £60 million group of further and higher education colleges in Lincolnshire, Nottinghamshire, China and most recently, Saudi Arabia.

Gary is an experienced Chairman of both private and education sector organisations and has a wealth of experience in leadership and governance.

Kate Ellis

Kate Ellis is the Director of Major Developments at the City of Lincoln Council. Kate acts as strategic lead on all major development, investment, infrastructure and economic growth initiatives for the Council.

Kate has worked for the City of Lincoln Council for 21 years within a wide range of roles covering Business Services, Development, Economic Growth and Regeneration. Prior to this, Kate spent five years in the private sector following the completion of her law degree, including management within the commercial leisure sector.

Charlie Ruigrok

Charlie Ruigrok

Charlie Ruigrok is a Digital Trader Advisor for the Department for International Trade.

He works with businesses of all shapes and sizes to break through traditional barriers to exporting overseas, using a plethora of exciting new digital channels.

Charlie has a wealth of experience in the field, having previously worked with a range of private organisations on e-commerce and digital projects – leading on platform management, website building and optimisation for several international brands across Europe.

To pre-register for this event, click or tap here.

This talk will also include a speaker from the British Business Bank and Midlands Engine and  a speaker from EMITA (East Midlands International Trade Association).


The Future of Marketing

Following an introduction of the panel from the Chair, each panel member will have five minutes to give a brief overview of how they see the marketing industry evolving over the next five years. How platforms may change, what will be next on the horizon, what challenges you might face and how to be a step ahead of the competition.

  • Time: 2pm – 3pm

Meet the panelists:


Dean Graham

Dean Graham. Photo: Steve Smailes for Lincolnshire Business

Dean Graham, who will chair the panel, is the Co-Publisher and Director of Stonebow Media, breakthrough independent digital publishers of The Lincolnite, Lincolnshire Reporter and Lincolnshire Business, and also the organisers of the Lincolnshire Business Expo, Expo East and Lincolnshire Tech Week.

Dean is also Founder of CityX, a brand new business publication for the City of Lincoln.

Peter Watson

Pete Watson is the Founder and Managing Director of Distract (formerly Chatty Imp).

Peter has been working in marketing since the age of 16; where he orchestrated the marketing for an events company which specialised in the fast-paced football industry.

After finishing his Marketing degree at the University of Lincoln, he launched specialist Social Media agency Distract (formerly Chatty Imp); which has grown both national and local businesses, through the effective use of social media.

Alex Wright

Alex Wright is the Managing Director at Knapton Wright.

After several years in a business to business marketing environment, followed by three years on the marketing communications team at the University of Westminster, Facebook’s newly-opened UK office, Alex then spent a number of years at TBG Digital, a leading social media marketing agency and one of the first to develop an ads API for Facebook’s ad platform.

Kelly Hunstone

Kelly Hunstone is the Managing Director for Social Change UK – a social research and campaign company working with businesses and public sector clients on programmes and campaigns that deliver impact and positive change to people and communities.

Kelly speaks extensively on sustainable and ethical business and has set out to prove to businesses that you can make money by doing good. She has a strong marketing background and has helped many businesses and brands to deliver purpose and profit.

Joanne Wilson

Joanne Wilson is the Founder and Owner of Fill The Gap Marketing.

Joanne has worked in a marketing environment for more than 15 years. She is a CIM Chartered Marketer.

Henry Gill

Henry Gill, is a Campaign Manager for SEO Traffic Lab.

Henry works in the AdWords dashboard to help their clients get exceptional ROI.

To pre-register for this event, click or tap here.