Pipers Crisps has launched a new range of snacks designed to tap into the fast growing ‘better for you’ (BFY) sector.
Pipers Crispeas are a fresh take on the British pea, available in three flavours:
- Matar Paneer
- Salsa Verde
- English Mint
The snacks offer a low calorie (less than 95 kcal per pack) source of protein and fibre.
Pipers Crispeas are also gluten-free, wheat-free, barley- free and suitable for vegetarians.
The healthy snacking market is growing fast, and showing no sign of a slow-down.
The total BFY market is now worth nearly £125 million (9.3% year on year growth) and over half the population is now buying into the BFY category.
Katy Hamblin, Marketing Manager at Pipers, said: “We’ve looked carefully at the trends that are driving the healthy snacking market.
“It’s clear that there are two key factors; taste and nutritional benefits.
“We’ve combined three delicious flavours for our British peas, which are already naturally low in calories as well as a source of protein and fibre.
Pack sizes are 21g with a RRP of £1.19. Case sizes are 18 x 21g, with a product shelf-life of three months minimum. The healthy snacks will be available from May 14.