Export sales soar for Lincolnshire jewellery manufacturer

Cleethorpes-based jewellery manufacturer, Dollie Jewellery, has secured a number of significant export wins, which will see its silver bracelets stocked by a number of airlines including Virgin Atlantic, Frenchbee and Thomas Cook, on a variety of flight routes.

Established in 2016, the business produces a range of handmade silver jewellery, including rings and bracelets.

The company was introduced to the possibility of trading overseas in 2017 after attending a ‘You Can Export’ workshop run by local DIT International Trade Advisers.

The workshops highlight exporting opportunities and the support available to help British firms start selling overseas.

Dollie Jewellery is now exploring options to provide its jewellery on a number of additional global airlines, and secured funding from DIT to attend the Jewellery Ireland trade show this summer to explore export opportunities in the Irish market.

The jewellery manufacturer is expecting to see its exports increase by 400% in the coming year, driven by new business from international airline customers.

Karen Webb-Meek, Managing Director, Dollie Jewellery: “We hadn’t really considered exporting to begin with as we always thought it was something that only huge companies did.

“But after experiencing a slight slowdown in the UK jewellery market in 2016, we realised that we were restricting ourselves by not looking at potential customers abroad.

“There’s a world of opportunity out there, for businesses of all sizes and aspirations. If a small business can go from selling jewellery in Lincolnshire, to Virgin flights across the Atlantic, anyone can.”

Mark Robson, Head of Regions, Yorkshire and the Humber, Department for International Trade, said: “Dollie Jewellery is a great example of a local business that has been quick to recognise and capitalise on the opportunity for British firms abroad.”