Celebrity Body Coach and health influencer Joe Wicks has invested in recipe box company Gousto.
Gousto, which employs around 500 people in London and at its factory in Spalding, has signed up ‘The Body Coach’ as an investor in a bid to expand and boost its IT capability.
In the company’s latest funding round, it has received £18 million from investors, including Joe.
This investment brings the total equity funding raised by the firm to £75 million since its launch in 2012.
Gousto supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and ‘easily followed’ recipes.
Joe, who is a British fitness coach, TV presenter and author, specialising in cooking and fitness books, has developed a new range of recipes for the company as part of its weekly menu.
A spokesperson for Gousto said: “We’re thrilled to announce that we’re teaming up with Joe Wicks!
“United in our mission to get more families enjoying home cooking, Joe’s helped us develop a new range of tasty, simple recipes that’ll delight the whole household.
“You’ll find four of Joe’s bangin’ recipes on our menu each week!
“From family meals with up to four of your five-a-day, to healthier takeaway-style dinners – there’s something for everyone!”