Lincoln firm’s ‘Jiggle Wiggle’ campaign getting national attention

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A campaign designed by Lincoln-based research and marketing company Social Change UK is hitting national headlines.

‘Jiggle Wiggle’, a campaign targeting older people with safe sex messages has caught the attention of national press.

The three-month sexual health campaign launched last week, and is designed to encourage Derbyshire residents – including those in their 30s, 40s, 50s and 60s, to look after their sexual health. But unexpectedly, the campaign is reaching further afield than just the county of Derbyshire.

Kelly Hunstone, Chief Executive at Social Change UK said: “We are pleased this campaign is getting attention as it is such an important message.

“I think for too long, sexual health campaigns have focused entirely on young people, forgetting that there are many single people over 35 divorcing and dating.”

Social Change UK, based in Lincoln, is a specialist research and behavioural marketing agency.

In the last 10 years the organisation has worked with government departments, the public and third sector and household brands to research, design and deliver change campaigns – many of which have won awards, saved society millions and generated profit and purpose.

Derbyshire Community Health Services NHS Foundation Trust, who commissioned the campaign, are delighted at the attention the campaign is currently receiving and hope that this interest raises awareness of safe sex for all – no matter you age.

In addition, charities and support organisations across Derbyshire have been given free condoms to distribute to residents who might be at risk or who are vulnerable. For the first time, condoms have been distributed to food banks operating in the county after their research revealed that some residents cannot afford condoms, leaving them vulnerable to sexually transmitted infections.