Optima set to move into former Lincoln pub next month

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Lincoln-based graphic design agency Optima will move to its new head office to house its 20-strong team next month.

The art-deco site of the original Duke of Wellington pub on Broadgate in Lincoln’s city centre, will become Optima’s new design headquarters from March this year, following an extensive restoration and refit.

Optima’s owners Tracy and Simon Shaw purchased the iconic building in October last year, committing to a 16-week restoration project which has included a complete interior refit whilst retaining as many original features as possible, including the main bar.

(L-R) Optima Graphic Design Consultants managing director Simon Shaw and Banks Long & Co director James Butcher outside the pub

Simon said: “Lincoln has been our home since we started the business 24 years ago and it feels great that we are going to base our business in such a historic and iconic building in the city.

“We work with many international clients and are proud of our business growth over the past quarter century but we have never strayed from our Lincoln roots, supporting many home-grown and local businesses including Branston Potatoes, Pipers Crisps and the Greater Lincolnshire LEP.”

The pub, which has been closed since 2011 was also a music venue, housing a Northern Soul Club in the 60’s and 70’s and the popular Bivouac Club during the 90’s and Noughties playing host to bands including Saxon, The Killers, The Kaiser Chiefs (as Parva) and Pulp and was an important destination in the city’s music scene.

Simon added: “There has been a pub on this site since the 1700s and this building was rebuilt in 1933 in the Art Deco style. Our design team have worked very sympathetically with the design of our new offices, to preserve the important original features of the building, bringing it back to its former glory.

“We can’t wait to move in and get settled in our new home, we’re very much looking forward to growing into the future.”