What to expect from Altitude44 when it opens this summer

Tourism in Skegness will reach new heights this summer, with the building of one of Britain’s highest urban high wire attractions.

At approximately 21-metres high, Altitude44 comprises four giant-sized platforms within which sit 44 fun obstacles of all different shapes and sizes, which will have a distinctly seaside theme.

Altitude44 is being developed in association with German company KristallTurm.

Founded in 2010, the company is fast becoming the market leader in masterminding innovative and unique high wire and rope structures. This is their first project in the UK, having completed projects across the world – from Australia to China and the United Arab Emirates.

At the site which will be transformed into a major new tourist attraction are (left to right) Magna Vitae’s Director of Operations Aeneas Richardson, Cllr Steve Kirk and Magna Vitae Chief Executive Mark Humphreys.

Full planning permission has now been secured and work is currently set to start in late spring with completion in time for the summer season.

A new Altitude44 website is also being developed with on-line bookings opening in advance – early interest can be registered now by emailing [email protected]

With this major new attraction included, East Lindsey District Council has invested almost £1 million into leisure facilities in Skegness in the last 12 months.

Working with partners, the Magna Vitae Trust for Leisure and Culture, the council has refurbished the town’s Pool & Fitness Suite and supported the new “Upstairs at the Embassy” VIP and entertainment function space at the theatre. All are operated by Magna Vitae.

Meanwhile, in another new development, a separate investment by Magna Vitae will see the complete refurbishment of the current refreshment kiosk, which sits next to the Skegness outdoor pool and the site of the new high wire. Accessed from Compass Gardens, the new eatery will serve authentic stone-baked Italian pizza and is partnering with the Costa ‘Proud to Serve’ brand.

Councillor Steve Kirk, the Portfolio Holder for Coastal Economy at East Lindsey District Council said: “I’m delighted to see that Altitude44 has been given planning permission.

“This will provide a brilliant new attraction in Skegness and, I’m sure, will be a unique experience for those who tackle it.

“Altitude44 is yet another wonderful project brought forward by Magna Vitae in partnership with ELDC.

“This substantial investment by the Council comes hot on the heels of recent investments including the refurbishment at Skegness Pool and Fitness Suite and the Upstairs at the Embassy project, along with the upcoming Tower Esplanade and Rockery Gardens improvements. This will be one more great reason for people to visit our wonderful town.”

Magna Vitae Chief Executive Mark Humphreys added: “We are absolutely delighted to be bringing such an exciting and fantastic new attraction to Skegness, once again working with our partners at East Lindsey District Council.
“The council, together with Magna Vitae, has made significant investment into Skegness over the last 12 months and this is yet another fabulous addition.

“We firmly believe that investment into Skegness will bring significant benefits both to the resort, and East Lindsey as a whole.”