PepsiCo has now officially acquired premium crisps brand Pipers for an undisclosed sum.
As part of the multi-million pound buy-out, PepsiCo hopes to accelerate the growth of the Pipers business in the UK and will continue to develop the export of its products.
The kettle-cooked, gourmet crisp brand will complement PepsiCo’s existing savoury snacks portfolio, with Pipers’ award-winning range of premium crisps sold in the Out of Home environment, including pubs, restaurants, cafes, hotels and farm shops, both in the UK and abroad.
James McKinney, Managing Director of Pipers Crisps previously said: “We’ve developed innovative products to suit evolving tastes while establishing a strong foothold in the market.
“PepsiCo’s commitment to accelerating the growth of the Pipers brand means more people will be able to enjoy the unique, award-winning flavour of Pipers crisps.”
Ian Ellington, General Manager of PepsiCo UK added: “Pipers share our uncompromising commitment to delivering on taste and quality and we’ve long-admired their entrepreneurial spirit.
“The Pipers’ brand has a strong proposition within the market, with stand-out taste, flavours and appeal.”