#ShopLocal: Lincoln Bra Lady

This story is over

#ShopLocal highlights the importance of independent shops in the city and this week CityX spoke to Lincoln Bra Lady.

Lincoln Bra Lady launched because, as a massage therapist, owner Claire noticed that many ladies had pain and postural discomfort caused by ill-fitting bras.

After seeing this recurring problem for years, Claire decided to invest in a bra fitting course and found out that it’s harder than it looks and the course was just the beginning.

Photo: Jemima Sullivan for CityX

Lincoln Bra Lady, which is based in North Hykeham on the corner of Newark Road, close to One NK, is a centre of excellence for special care with Anita.

This means the business specialises in underwear for women with breast cancer, post surgery and beyond.

Watch our video by Jacob White to find out more.