New Lincoln loyalty app scheme hailed a success

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Since the launch of the LoyalFree App in the city’s High Street just over two weeks ago, more than 50 businesses have signed-up to the scheme and had their moneysaving offers and events for customers posted to the App.

Businesses are already reporting how the App is attracting extra customers and shoppers are loving the novelty of using their smartphones to claim the benefits – and they are talking about LoyalFree too.

Lincoln BIG made the decision to invest in the App in line with its determination to support the future survival of the High Street.

Chief Executive Sarah Loftus said: “We are extremely proud of Lincoln’s retail and commercial offer. The city has a fabulous mix of independent and national name shopping, which is growing by the day.

“We wanted to acknowledge the sheer competition faced by retail and other business and we are thrilled that the LoyalFree App has taken off. We are sure many more of our levy payers will be signing-up to it in the days to come.”

Levy payers who have signed-up for the App include Carluccio’s, Cheeky Monkeys and The Old Palace Lodge.

Carluccio’s General Manager Kirsty Jones said the restaurant is using the App to offer 20% off customers’ food bills and giving them a chance to buy three courses and claim one free (except on Fridays and Saturdays).

She said: “We are loving it. Customers who have already downloaded the App are enjoying using it and we are able to tell others how they can do that and benefit.”

Cheeky Monkeys – a childrenswear shop in the city’s Guildhall Street – is pleased to be offering App-users a 10 per cent discount.

Sales Assistant Jo Young said: “We had a few customers using the App last weekend and have been telling more about it. It is a benefit to us because it is encouraging shoppers to come into the store.

“It is a good marketing tool.”