Visit Lincoln marked its first birthday by announcing a raft of plans for tourism across Lincolnshire in 2019 and beyond.
More than 120 delegates registered to attend the 2019 Visit Lincoln Partners’ Convention at Lincoln Cathedral, which saw businesses from across the county come together to hear from guest speakers and take part in tourism and business workshops.
Lydia Rusling, Chief Executive Officer of Visit Lincoln, announced growth for the Community Interest Company, including a 30% rise in partners of Visit Lincoln in its first year, which is enabling a selection of new projects and initiatives.
Lydia said: “We are cracking on with the second year of our business plan and leading on a new local food and drink campaign called Taste Lincolnshire; Lincoln Box Office, an event ticketing solution in partnership with the New Theatre Royal; bringing together the city’s events and promoting to a national audience under the theme of Discovery; and a new place marketing initiative to attract more people to live and work in the health and care sectors in Lincolnshire.”
Mark Hollingworth, Chair of Visit Lincoln, opened the convention by speaking about the growth and developments in the city, and Chris Kirkwood, CEO at Lincoln Drill Hall, continued by explaining the importance of art, culture and events to a city.
This was followed by a keynote speech from Lyndsey Swift, Head of England Planning & Delivery at VisitEngland/VisitBritain, showing the benefits of the Discover England Fund (DEF) for Lincolnshire. Lyndsey announced that Lincolnshire is getting a significant share of the funding to bring more international visitors into the city and county.
Clare Williams, Business Development & Partnership Director, and Joel Murray, Digital Marketing Manager, marked the achievements of the newly formed company over 2018.
Highlights in 2018 included: The RAF Lincolnshire campaign reaching 200k worldwide; initiating the Lincolnshire Tourism Excellence Awards; launching the new VisitLincolnshire.com website; seeing 750k unique visitors and 2.3 million page views on the VisitLincoln.com website.
Workshops covered use of social media, the Lincoln Cathedral Connected project, working with US audiences, and a business health check from event sponsors Pepperells Solicitors.
The event ended with Cake and Connections, including a special Lincolnshire food and drink themed birthday cake to celebrate Visit Lincoln’s first year of trading.