Editorial note: Previously the figure given to CityX stated a £16 million increase in visitor spend in 2018, however this is incorrect. The correct figure is a £13 million increase. Apologies for any inconvenience.
The visitor economy in Lincoln continues to go from strength to strength, according to figures released last week by Global Tourism Solutions, for City of Lincoln Council.
The latest data shows that over the past decade, the number of people visiting the city per year has grown from 3.4 million to 4.26 million in 2018. There has also been a year-on-year increase, growing from 4.22 million in 2017.
This is great news for the city’s economy too, as the economic impact has also grown by 30% over the past five years, and now sits at over £216 million.
Lydia Rusling, Chief Executive at Visit Lincoln said: “Based on the latest tourism figures Lincoln will be the envy of city destinations across the UK.
“To have such a significant increase in the amount of money tourists are spending in the city is unprecedented.
“And whilst the number of visitors has increased steadily by 40,000 from 2017 to 2018, what really stands out is the additional £13 million that visitors spent in the local economy.
“It’s been another challenging year for the industry, but it’s clear to see that we are still on an upwards trajectory!
“We made a very conscious effort in our 2018 ‘RAF Lincolnshire’ tourism marketing campaign to encourage visitors to spend more money with local businesses by giving them ‘added value’ packages and incentives around food, drink, events, special experiences and entertainment – and it worked!”
Ric Metcalfe, Leader of City of Lincoln Council added: “This really is fantastic news for the city, and is testament to the hard work put in by everyone who continues to strive to make Lincoln such a remarkable place.
“Everything seems to be going right for tourism in Lincoln at the moment, and that’s in no small part down to having an amazing programme of events throughout the year such as Asylum Steam Punk, Lincoln Christmas Market and many more.
“We’ve known for years that Lincoln is one of the most appealing historic cities in the UK, and now we know that millions of other people think that too.”