Lincoln-based Naked Marshmallow has secured seasonal listings with both Paperchase and Ocado.
The company, which launched in 2014, is based at Stirlin Business Park on Sadler Road, and sells a range of gourmet marshmallows, from salted caramel, candy floss and chocolate orange flavours, to Raspberry & Prosecco and Elderflower & London Gin.
Both Ocado and Paperchase will be selling the firm’s Gourmet Marshmallow Advent Calendar.
The Advent calendar is hugely popular and each year, the business increases production – yet still manage to completely sell out.
The 2019 edition will be available in stores and online from September.
Oliver Rendall, Director and Co-Founder of The Naked Marshmallow Co. told CityX: “This is simply fantastic news for the business.
“Gaining listings with retailers, particularly the multiples and supermarkets can be very challenging and involve a great deal of determination and perseverance.
“We’ve been extremely fortunate on this occasion to have been approached directly by both Ocado and Paperchase which certainly makes the process just a little bit easier.
“Working with both Paperchase and Ocado will really help strengthen our wholesale portfolio and we’re hopeful that we can continue our relationships with both of them as we enter in to 2020.
“Right now, we’re gearing up for our busiest period – Christmas.
“It’s always a huge challenge for us and can see our production and packing team triple in size to meet demand.
“Entering in to 2020, we’ll be focusing on innovation and new market trends as well as strengthening and scaling both our online and wholesale devisions.”