60 years in the nest: Jewellers Eric A. Bird celebrates diamond anniversary

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Eric A. Bird is celebrating 60 years of trading in Lincoln this month, after the family owned business moved to the city from London in 1959.

The St Mary’s Street based jewellers will be offering 40% off diamonds in-store from November 23 – 30 to celebrate the diamond anniversary, and as a thank you to the residents of Lincoln for their support over the last six decades.

Eric A. Bird and his wife Giovanna first opened their jewellers in Lincoln in November 1959, after briefly owning two shops in south-west London.

Following 14 years of continued growth in the city, Eric and Giovanna employed Steve Thompson to learn the trade under Eric’s guidance.

The business moved to its current location at No. 1 St Mary’s Street in April 1977 and has been run by Steve and his wife Maria since Eric’s retirement in 1994.

Steve Thompson, Owner of Eric A. Bird commented: “After 60 years of trading in the city, we wanted to give something back to our loyal customers who have given us their continued support over many years.

“We are pleased to announce we will be offering our customers 40% off diamonds in store which will, of course, be accompanied with the same personalised service we have offered to the city of Lincoln since we first opened.”

The family-run jewellers is located on the fringe of the Lincolnshire Co-op’s £70m Cornhill Quarter redevelopment, which has been restoring the city’s historic city centre over the last three years.

Customers are invited to celebrate Eric A. Bird’s diamond anniversary and take advantage of the shop’s celebratory diamond offer between Saturday, November 23 and Saturday, November 30.

The jeweller is open Tuesday to Saturday, 9am – 5pm and is closed on Sunday and Monday.