Five minutes with… Graham Hunstone, Visual Print and Design

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CityX took five minutes to speak to Graham Hunstone of Visual Print and Design, to find out more about his business, how 2019 has been and his plans for 2020:

Tell us about the business, what is it you do?

“Visual Print and Design are a print and design company with offices in Lincoln and Scotland. From concept to delivery, we help bring ideas to life through print and design for companies all across the UK.

“Our print solutions include corporate stationery, marketing materials, exhibition displays and branded merchandise, and what makes us different from other print suppliers is our award-winning customer service.”

When was the business formed and how has that changed over the years?

“I started Visual Print and Design over 10 years ago when my daughter was just a baby.

“I wanted the flexibility to help raise her…and so Visual Print and Design was born from my shed at home in October 2009. Over the last 10 years, the company has grown year on year and we now operate from our custom-built property in the south of Lincoln with our own in-house print facilities and 7 employees and of course, 2 office dogs.”

How has your industry changed over time?

“When I set up the business a decade ago, I don’t think I could have predicted how much the print industry would change. While it is true that the quantities are down, we’ve seen an increase in premium products and creative print campaigns. Companies are not dismissing print; they are rethinking its purpose and how they can use it more creatively as part of a multi-channel marketing approach.”

What are your future plans for the business?

“Like most businesses, our long-term goals are to expand and grow, and with our brand firmly established in Lincoln, we’re looking to grow our presence further into the East Midlands.”

What do you think the future holds for your industry?

“I would say that personalisation and sustainable printing will be big over the next few years.

“In the last 6 months, we’ve had a number of enquiries from companies wanting to reduce their carbon footprint but still need print as part of day to day operations. That’s why we are continuously investing in alternative printing products.”

Tell us a bit about how the business has done in 2019?

“It’s hard to summarise how exciting 2019 was for Visual Print and Design but securing 5 new local authority contracts was definitely a highlight.”

What are your proudest moments within the business in 2019?

“I would say it has to be celebrating 10 years of Visual Print and Design with our amazing team and customers and unveiling a brand-new look which has been highly welcomed by customers old and new.”

What can customers expect from the business in 2020?

“In 2020, customers can expect to be continuously delighted by our personal service and high-quality print and design solutions. We’ll also be introducing new items to our promotional merchandise range including eco-friendly products.”

What are your goals for 2020?

“Grow our team to deal with increase customer demand. We’re currently recruiting for a new Graphic Designer and Production Coordinator, and by the end of the year we’ll be looking to recruit an additional Account Manager.”

How do you plan to achieve the goals you have set out?

“By continuing to offer our customers the best service possible and ensure that my team play hard as much as they work hard.”