There is just one more sleep until Greater Lincolnshire’s largest and most popular B2B event, the CityX Lincolnshire Business Expo.
The sell-out CityX Lincolnshire Business Expo will return for its fifth consecutive year on Wednesday, January 15, 2020 at the Epic Centre, Lincolnshire Showground.
In January 2019, the event had some 2,000 delegates visiting throughout the day.
On the Agenda:
This year’s agenda is brought to you by Midlands Engine Investment Fund.
Masterclass: Generating and Converting Leads in 2020 from SEO Traffic Lab
- Time: 9am – 9.45am
- Where: Scampton Room
Owner of SEO Traffic Lab and a digital strategist, Richard has been working online for over 20 years. With a deep knowledge of what’s working now in SEO & PPC, Richard leads two very specific digital marketing agencies based in Lincolnshire, SEO Traffic Lab and eComOne. Whether generating leads from organic or paid traffic, or generate sales through eCommerce stores, Richard has a wealth of hands-on experience.
Resident data nerd, Andy is responsible for clients’ technical SEO, SEO Audits and ensuring all client strategies are delivered to the “STL Standard”.
In this session, Richard & Andy will walk you through the strategies they use within SEO Traffic Lab to generate page 1 listings for Lincolnshire & national businesses. Although page 1 listings are usually just the start of the bigger picture. In this fast past session, they will run through their internal process for Local SEO and walk you through the tools and strategies to convert strangers into buyers.
Investment Masterclass from Midlands Engine: How to Grow Your Business using Finance
- Time: 9am – 9.45am
- Where: Kesteven Suite
Are you a Lincolnshire business looking to grow? But realise that you can only do so by using external finance. However, debt funding is bad isn’t it? And you’ll lose control of your business if you take equity investment, right? Why take the risk? Find out the truth about how you can actually grow your business using external finance at this investment masterclass hosted by the British Business Bank and Midlands Engine Investment Fund (MEIF).
At this masterclass you will hear about the experiences of businesses that have used both debt and equity finance to grow, and the MEIF fund managers who are currently lending to and investing in Lincolnshire businesses.
Workshop: How To Stop Things Going Wrong With Your Business from Forbes Burton and Pepperells Solicitors
- Time: 10am – 10.45am
- Where: Lindsey Suite
Focused on business improvement and clever management tactics, this workshop will give participants key information on how to increase their growth by avoiding the pitfalls that many businesses fall into. It will also help owners and managers understand the options available to them if their business does run in to financial difficulty.
Helen, Ben and Rick offer invaluable advice and information, to give business owners, the best chance of nailing it in business!
Discussion Panel: As Business Leaders, Are We Leading The Fight Against Climate Change?
- Time: 10am – 11am
- Where: Holland Suite
Nationally, 9 out of 10 directors and managers believe that business leaders should be taking action to mitigate climate change; and 4 out of 5 directors and managers state that their business is already taking action to tackle climate change. The top three actions already taken to tackle climate change are:
· Reducing the amount of waste produced
· Introducing energy saving initiatives across the business
· Reducing the amount of travel undertaken
What’s missing? In his capacity as Chairman of both the Lincolnshire Chamber of Commerce and the Institute of Directors for Greater Lincolnshire, Gary Headland has assembled an expert panel to offer their perspective on this huge challenge for all of humanity.
This panel will include:
- Panel Chair – Gary Headland, Chairman for Lincolnshire Chamber of Commerce
- Professor Libby John, Pro Vice Chancellor/Head of College of Science & Engineering at University of Lincoln
- Richard Jones, Managing Director of EV Camel and Amelio Solar Energy
- Steff Wright, Chief Executive of Gusto Group
- Councillor Ric Metcalfe, Leader of the City of Lincoln Council
Workshop: Inspiring and Motivating Others from Ginger Dog
- Time: 11am – 11.30am
- Where: Ancaster Room
Hazel is an energetic and highly commercial organisational development specialist who supports large to mid-tier leaders in delivering growth. She has 20 years’ experience in creating high performance organisational development strategies focusing on employee engagement, improving performance and making working life meaningfully better.
Outcomes of this workshop –
• Understand the sources of human motivation
• Discover how to focus on strengths and talents
• Help others find purposeful meaning in their work
• Share value and respect openly with each other
• Support others to take full ownership and responsibly for their work
• Understand how to generate an atmosphere to camaraderie in teams
Masterclass: Digital Marketing to Grow Your Business in 2020 from Distract
- Time: 11am – 11.45am
- Where: Kesteven Suite
Peter Watson is Managing Director and Co-Founder of Distract, an innovative and award-winning marketing agency based in Lincoln. Many entrepreneurs claim to be innovative and forward thinking, but few plough ahead as much as Distract. In a bold move in 2018, Peter took the unusual step of hiring a dedicated videographer to follow him throughout his working week to document his business journey. There are more than 100 episodes of the documentary ‘Inside The Journey’ available to watch on YouTube.
It’s often said that in business, you need to be leaders and not followers. In this fast-paced session, Peter will discuss how the best Marketers move fast, push boundaries, all in the pursuit of the next innovation within the marketing world. Today, businesses need to be not only on the cutting edge of innovation but the bleeding edge.
In this talk, Peter will discuss the trends that are working and how you can implement them into your business. Peter will look at data, innovation, being creative and will make sure that you leave armed with innovative ideas.
Masterclass: Why PR Matters from Shooting Star
- Time: 12pm – 12.30pm
- Where: Welton Room
As a business or organisation, it’s not enough to be good at what you do; having a fantastic product or service is only half the battle. To achieve success, firstly you need people to know what you do and secondly why you do it.
Thanks to digital marketing, raising awareness is easier than ever before but explaining the ‘why’ is often more challenging. However, it’s also more compelling and can be the key differentiator which will help you stand out from the competition. In her talk, Kate will explain how you can use PR to tell the story behind your business and not only win customers but brand ambassadors as a result.
Masterclass: The Digital Power Couple – Transform Your Lead Generation By Bringing Facebook and Google Ads Together from SEO Traffic Lab
- Time: 12pm – 12.45pm
- Where: Scampton Room
Henry heads up STL’s rapidly growing PPC team and directly manages several PPC projects. He is currently obsessed with developing automated processes for Google Ads accounts and works hard to ensure the Agency’s Google Premier Partner status is upheld.
Experienced Account Manager Ben spends his days deep in clients’ Google & Facebook Ad Accounts with a stealth-like focus on improving conversion value and leads for clients through paid advertising.
In this session, Premier Partner Agency SEO Traffic Lab will explain why an integrated paid advertising strategy is much greater than the sum of its parts. Henry and Ben will run through 10 simple tactics to get the most from Facebook and Google Ads; and how a combined approach can exponentially increase your leads.
Exec Club Lunch by Streets Accountants and Langleys Solicitors
As part of Lincolnshire Business Expo 2020 Streets Chartered Accountants and Langleys Solicitors are delighted to be hosting a special edition of the Exec Club. The guest speakers for the lunch will be:
- Edwin Morgan, Director of Policy, IoD
- Edwin Morgan will look at the trends and events which will shape the coming year from a business perspective. Brexit may have dominated the last few months, but the long-term success of the economy will depend upon so much more, particularly how we boost investment by companies and raise the skills of the UK workforce.
- Neil Everatt, CEO, Selenity
- The last 12 months have seen both an increased awareness and reports on the number of people affected by mental health issues in the workplace. This is a situation which has and continues to occupy the concerns of employers and HR professionals alike. Understanding the workforce of today, supporting their needs and ensuring resilience are key to happy and productive employees who feel valued and want to work for you as much you want them to.Neil will share his experience in understanding today’s workforce and also how Selenity’s approach to workforce management has set it apart from the more traditional businesses.
- Arrival: 12.45pm
- Lunch: 1pm
- Close: 2.30pm
Workshop: Keeping Your Sales Pipeline Full With Salestech from LiveLead
- Time: 1pm – 1.30pm
- Where: Lindsey Suite
To be successful in business, it’s no longer the case that you can rely on work coming to you. The most successful companies find ways to innovate and get one step ahead of their competitors by thinking differently.
In this workshop, you will learn the process that will provide you with as many potential customers as you can handle, meaning that your sales pipeline is always full.
This is an interactive session showing exactly how LiveLead’s current clients are winning in some cases £millions worth of business. This workshop is suitable for companies of all sizes.
Looking to attend?
For those looking to attend the free CityX Lincolnshire Business Expo 2020, register here.