Electric launches rum experience in partnership with Unconventional Distillery

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Lincoln’s signature sky bar, The Electric bar, has partnered with local rum distillery Unconventional, for a ‘Rumbellion’ this February.

Located on the 5th floor of the DoubleTree by Hilton Lincoln, Electric has launched a new rum experience card to help people discover new rums and flavours, and Unconventional will be offering those who complete the rum experience card a chance to win 1 of 20 rum tasting experiences.

Photo from: Unconventional Distillery

Sam Owen, MD of Unconventional said: “We are very happy to be able to partner with the Electric and offer some truly unique rum and exciting tasting experiences at our Lincoln distillery.”

Claire Graham, Electric Bar Manager, said: “Gone are the days when rum was just a low priced sailor’s favourite.

“Rum is entering an exciting and innovative era to be explored by our discerning clientele.”

“At The Electric, we pride ourselves on seeking out new drinks trends and innovations to continually provide a unique and elevated experience on the Lincoln bar scene.

“Unconventional offers a fantastic selection of unique, premium rums to add to our collection and we’re excited to be working together on this partnership”.