LincolnX Featured takes a look at our LincolnX members each week, profiling their firm and highlighting key developments within their business.
This week’s LincolnX Featured member is Visit Lincoln, a local company which promotes the city as a great place to visit, and also works with and supports around 150 businesses across Lincolnshire to encourage people to live, work, invest, learn and visit the county.
Since establishing as an independent Community Interest Company in 2018, Visit Lincoln has seen growth across its marketing, partnership and digital activity, with turnover increasing by 40% in 2018.
So far this year, Visit Lincoln has appointed two new people into the team as it gets ready to deliver its marketing plans for the city and county in 2020 and build on its 25% growth from 2019.
Samantha Pover has taken the role of Business Growth and Relationship Manager and will concentrate on working with Visit Lincoln’s 260 partners which make up the visitor economy across Lincolnshire.
Hannah Fisher has joined as Digital Marketing Executive and will ensure Lincoln continues to create and share content that inspires visitors and residents through the website and social media.
Samantha and Hannah join CEO Mike Timson, Charlotte Goy, who is the PR & Marketing Director, and Megan Johnson, who has the role of Marketing Executive.
Mike Timson, CEO at Visit Lincoln said: “I’m driven by goals and I have five core ones for Visit Lincoln which are set out in a three-year business plan.
“The first is promotion and increased awareness of the city through coordinated marketing campaigns – not just as a place to visit, but as a city to live, work and invest in.
“The second is making sure visitors get the very best experience once they are here. The third is integrated marketing of events which will increase overall footfall in the city. The fourth is a personal passion of mine, and that’s to develop Lincoln in a ‘green-eco’ city which is a growing trend for travel and tourism.
“And my fifth goal will see Visit Lincoln give back to the local community.
“I’ve watched the city grow from afar and feel very privileged to be playing a role in its future.”