New cycling holidays, created by tourism experts at Visit Lincoln, have proved a popular demand, already securing hundreds of advanced accommodation bookings from travel giant TUI Holidays.
Launching in June 2020, the holidays were created following Visit England’s Discover England Fund (DEF) programme in 2018.
Four cycling routes have been developed in total across North Lincolnshire, Lincoln City, the Lincolnshire Wolds & East Coast and in South Kesteven.
Hayley Toyne, Lincolnshire Project Manager for Cycle England, said: “This is the first time that people can book a complete Lincolnshire cycling holiday online.
“Four new cycling routes have been created which include the most scenic parts of Lincolnshire, as well as overnight accommodation, places to eat and experiences along the way.
“The bid to secure funding was extremely competitive, but we submitted a joint proposal with Welcome To Yorkshire and secured over £1million to develop bookable packages that would become sustainable.”
Over the past 12 months Visit Lincoln and Welcome to Yorkshire have been marketing the new cycling holidays to travel agents by attending trade shows, delivering international marketing campaigns and PR.
Following a trip to Lincolnshire in 2019, TUI Holidays tested out the cycling routes out for themselves, which consequently resulted in around 300 advance hotel room bookings.
Andrew Smith, Managing Director at the Ashbourne Hotel in North Killingholme said: “It’s just fantastic – from the beginning we wanted to be involved, and to see the bookings come through is reward for everyone’s hard work.
“To bring the package together we joined forces with Visit Lincoln, other hotels, food providers and attractions.
“By working together we have managed to deliver something that we could never have done on our own.
“It’s been good for our business and good for Lincolnshire, it’s a very exciting time.”
Mike Timson CEO of Visit Lincoln said: “This is one of five DEF projects we have delivered with our partners.
“Lincolnshire County Council have been very supportive of Cycle England and have played a key role in linking it into their sustainable travel programme with Access Lincoln.
“Each DEF project has brought new bookable products to the market which will grow visitor numbers, support jobs and grow the economic value of the sector.”
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