Cutting through ‘Online Fatigue’ – The rise of direct mail during the COVID-19 Pandemic

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Graham Hunstone is the Managing Director of Visual Print and Design, an award-winning company specialising in printed materials, exhibition displays and promotional merchandise.

All of us have had our challenges during the COVID-19 pandemic. Many of us have had to adapt to new ways of working. Some of us have had to halt work completely. And many of us have launched new products or services to help generate revenue.

For Visual Print and Design, production is no longer printing event booklets, exhibition displays and show guides. Our focus is now on printing and supplying social distancing items such as floor stickers, desk dividers and hand sanitiser stations as well as running direct mail projects to distribute business-critical communications. We’ve even been printing and mailing ‘working from home’ packs for our clients and their employees. Restrictions on social movement may have impacted many businesses but it hasn’t halted it completely.

Photo from: Visual Print and Design

As we begin helping our customers deal with the new normal and move from ‘crisis mode’ to ‘build and recovery’, we’re already seeing that direct mail is being cleverly utilised to cut through that ‘online fatigue’ (anyone else sick of the adverts flooding your social media profiles?) Direct mail is helping our clients stand out – it is making their customers feel appreciated and valued. It’s engaging. It’s direct. It’s memorable.

That’s why we welcome Royal Mail’s new incentive scheme that awards businesses who utilise direct mail in 2020 and helps them maximise budgets. If you’re sending out catalogues, brochures and mailers via Royal Mail between now and December, you could be awarded postage credits to use in 2021.

Eligible businesses and mailings include:

  • Retailers
  • Charity fundraising appeals
  • Publisher mailings promoting magazine subscriptions
  • Theatres and restaurants looking to rebuild revenues
  • Any mailing to support consumers’ physical or mental wellbeing
  • Any travel or leisure firm sending mail to drive business
  • Mailing to replace a channel that is not effective during the lockdown
  • Thanking customers for their support during the crisis

Photo from: Visual Print and Design

This scheme provides a lifeline for organisations that need to communicate with their customers in a meaningful way and allows you to make the most of your marketing budget now and in the next 12 months. It gives you the power directly engage with your customers.

The world is beginning to open up and so should you.

No more baking. No more movie marathons. No more waiting.

It’s time to give your marketing a much-needed boost. Get ready to plan your journey to recovery.

For more information on how to utilise Royal Mail’s incentive scheme, please call 01522 300222 or email [email protected].

Established in 2009, Visual Print and Design was set up by Graham Hunstone after 20 years’ experience in print. They specialise in a full range of print and design services including marketing material, corporate stationery, publications, direct mail, exhibition displays and branded merchandise as well as social distancing items. For more information, please visit