Augmented reality boosts bespoke furniture maker

The Productivity Programme for Greater Lincolnshire has recently helped Matthew Cox – a bespoke furniture maker in Stamford which creates one-off pieces for customers all over the world from London to LA – with a 50% match-funded productivity grant of £10,000. 

Using the grant during the pandemic, Matthew Cox has been able to purchase augmented reality technology to create 3D furniture models enabling customers to see furniture pieces in their own homes, either through the website or through social media channels such as Instagram. 

Similarly, using this new technology interior designers can also place furniture in the homes of their clients to see how it would look.

One of the major challenges the company faces is trying to create a scalable business with made-to-measure products, as each piece of furniture it produces is bespoke to each customer. 

Camilla McLean, Director at Matthew Cox, said: “When the pandemic hit, we felt we needed to do something to be able to showcase our products, but to pay for the full grant amount would have put it out of our reach.

“I don’t think we would have had the confidence to go ahead with our latest project, particularly during the pandemic, had it not been for the Productivity Programme grant.

“This grant is definitely the easiest I have ever applied for; the team have been incredibly supportive throughout the entire application process and have helped us to learn useful things about our own business which we now have at our fingertips.”