IBCC progresses to national tourism awards

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VisitEngland has today announced that Lincolnshire’s International Bomber Command Centre will go forward to compete for the tourism industry’s annual national Awards for Excellence. 

The International Bomber Command Centre is set to represent Lincolnshire at the VisitEngland national Awards for Excellence in August.

“These awards celebrate businesses and individuals in tourism across England who have exceeded expectations and delivered excellence during the last 18 months and it is fantastic to see such an outstanding list of finalists” Said VisitEngland Chief Executive Sally Balcombe.

“The impressive list reflects the sheer scale of innovation, quality and experiences across our tourism landscape and I congratulate all the finalists and wish them the very best of luck.

“Millions of jobs and local economies depend on tourism and this year’s awards are also a timely opportunity to acknowledge the determination and dedication of tourism businesses across the country who have worked extremely hard to reopen and welcome visitors back safely.”

Visit Lincoln put forward applications for national judging from the winners of the Lincolnshire Tourism Excellence Awards on 12th March, sponsored by LNER. The event took place at Double Tree by Hilton Lincoln and organised by Lincolnshire Live and Lincolnshire Echo in partnership with Visit Lincoln. 

All 53 finalists from the 15 core categories were forwarded to the national Awards for Excellence as eligible winners from 18 local competitions across England, and will be awarded either a Bronze, Silver or Gold award at the virtual ceremony in August.

Nicky Van Der Drift, International Bomber Command Centre CEO said “We are beyond delighted to have been shortlisted for the International Tourism Award in the prestigious Visit England Excellence Awards. 

“To represent Lincolnshire on a national stage is a great honour, particularly to be listed with such well-known and established businesses such as Blenheim Palace and The Roman Baths.”

The International Bomber Command Centre welcomes 100,000 visitors each year at the Memorial Spire and The Chadwick Centre since 2016, and has gone on to win a total of 16 awards. Previous awards include the prestigious National Heritage Excellence Award, for their immersive exhibition galleries as well as two awards at the Lincolnshire Tourism Excellence Awards in March

Samantha Pover, Business Growth & Relationship Manager at Visit Lincoln said: “I am extremely proud to have International Bomber Command Centre, one of Visit Lincoln partners represent Lincolnshire at the highly admired and respected VisitEngland Excellence Awards in August.   

“The Awards champion the very best of the country’s hospitality and tourism industry celebrating quality, innovation and best practice and I am thrilled that Lincolnshire will be under the spotlight of Great Britain.

The 2020 VisitEngland Awards for Excellence event will be streamed live on visitengland.org and on YouTube on 17th August, starting at 7pm. This event is the culmination of the first awards cycle since the modernisation of the awards in March 2019.