LincolnX Featured: EQVVS – Menswear premium designer clothing

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LincolnX Featured takes a look at our LincolnX members each week, profiling their firm and highlighting key developments within their business.

LincolnX member EQVVS is a menswear designer retailer with stores in Lincoln and Mansfield, and was founded in 1985 out of a love for premium fashion and style.

The retailer aims to take the excitement out of the Italian runway and make it accessible for everyone on the British high street.

Photo: EQVVS Facebook

By providing a personal shopping experience combined with top quality clothing, they have built a multi-brand retail business from the ground up with brick and mortar shops as well as a growing eCommerce presence.

The company are celebrating 35 years of business this month, and despite 2020 being a turbulent year they have managed to attain massive success across all of their channels thanks to their excellent management, dedicated staff and meticulous safety measures.

The business has recently launched with Klarna, helping improve financing for their customers during this time and they are hoping to implement even more contactless payment options in the future.

Photo: EQVVS Facebook

EQVVS Digital Marketing Executive Lauren Devlin said: “We pride ourselves on excellent customer service and safety which will be a massive focus for our business moving forward.

“EQVVS is looking to take on international markets in the coming year, which will require expansion in terms of staffing, IT and warehousing.

“Since independent retailers like ourselves thrive on creating a positive experience for customers, we have invested heavily in the latest technologies and will continue to improve the online shopping experience for everyone.”

EQVVS Lincoln. Photo: Filipe Castro.

“We are excited to bring jobs and continued growth to the local and national economies as the High Street has and always will be our home.”

“Now more than ever, we understand that supporting independent businesses and championing sustainability is vitally important for our community.”

Recently, EQVVS partnered up with artificial intelligence size and fit technology specialists, Prime AI, in hopes of delivering a more effective online sizing guide for customers.

Prime AI utilises artificial intelligence to understand the best size for customers, and learns from sales and return history in order to provide the perfect fit.

Click Here to visit their website and find out more.