The advert went live last month and will be seen across a range of channels including Channel 4, Sky & Sky Sports.
The advert is called ‘Homegrown’ and follows two parallel journeys of both the brewing process and a lead character.
From grain to glass, the film shows the ingredients being harvested, brewed and enjoyed by a group of friends on the North Norfolk coastline.
Projects such as this are nothing new for the Studio Optic team, who have previously produced brand films closer to home including the likes of Pin Gin and Gusto Homes.
Founder, Stewart Linton, spent the first years of his career working his way up to senior level positions across some of London’s most awarded agencies, designing brands and leading campaigns for clients including Jack Daniel’s, Cadburys, Peugeot and Thorntons among many others.
Stewart said: “We are incredibly proud to have launched this project for such a widely known and nationally recognised brewery.
“Initially, we were tasked with producing a suite of online videos for the brand.
“As with all of our design and video projects, we set out to produce something special with a high-end level of quality.
“The client loved the results and efforts were turned towards producing a TV advert to reach a wider audience.”
“We handled the production from concept to broadcast, which as an end-to-end experience has been of huge value for us going forwards.”
As a full-service creative agency, Studio Optic specialise in branding, design and video production.
By combining these services, they are able to deliver integrated solutions that provide clients with clarity and consistency in their branding and marketing.
Studio Optic have availability from the new year and are looking to make new connections and work with businesses locally across their brand, design and video production services.