New digital mortgage company launches

Several East Midlands-based businesses have come together to launch Rippled, a new mortgage advice company.

Featured Ltd, which is the investment arm of Lincoln-based marketing agency Distract, has partnered with Adam Horton, who has been at the forefront of the hybrid estate agency in the region, to bring forward a hybrid digital mortgage advice company from concept to reality.

The new venture is led by Managing Director Daniel Smalley, a mortgage advisor with more than six years of experience in financial services.

Unlike how traditional mortgage brokers operate, Rippled is entirely fee-free, with customers paying no fees for their mortgage advice.

Rippled offers ‘digital first’ consultations, streamlining many of the processes that usually require a face-to-face meeting.

Peter Watson, Managing Partner at Featured, said: “It’s been challenging to conceptualise and launch a business through this pandemic, but we’re confident that this entirely new and innovative service will disrupt the mortgage industry massively.

“We’re looking to push the industry standard forward with Rippled with a new way of thinking that puts the customer in control.”

“By utilising Adam’s experience within the estate agency market, Daniel’s mortgage and financial services experience, as well as Distract’s marketing expertise, we have all the elements needed to make a significant impact.”

Adam Horton founded Hortons in 2016 and has seen the business develop into one of the fastest-growing estate agencies in the East Midlands.

Hortons has agents with portfolios across Leicestershire, Nottinghamshire, Lincolnshire and Rutland.

Adam said:

“The East Midlands property market has been crying out for easier to access mortgage advice for years.”

“We believe that Rippled will provide real value for current homeowners and future buyers looking to secure the right mortgage for their property.

“Because Rippled operates on a no-fee basis, we’re ensuring that customers can use their money for what they’ve really been saving for – their new home, instead of paying over the odds for additional fees.”

Rippled Managing Director Daniel Smalley said: “Rippled represents a new era of mortgage advice, and I’m really looking forward to offering the service to the whole of the UK.

“We’re providing fully regulated advice so our customers can be sure that they’re getting the best mortgage advice that’s specifically tailored to them.

“I’m really excited about having the opportunity to grow a truly disruptive and innovative mortgage advice service, so keep an eye out for us in the future.”

Click Here to find out more about Rippled.