The county council is set to invest £500,000 into Lincolnshire’s tourism sector.
The major investment comes as part of an existing £12 million support package previously put in place by Lincolnshire County Council to help boost the local economy following the Covid-19 pandemic.
The council has committed half a million pounds over the next 18 months to lead and strengthen the county’s tourism sector, including a relaunch of the visitlincolnshire.com website and the promotion of a ‘green package’ holiday offer.
Having been developed over the past few months, the new website has seen a complete refresh of the content and purpose, and for the first time, visitors will be able to book their whole trip to Lincolnshire including accommodation, dining and days out, directly from the site.
The money will also strengthen environmentally friendly tourism by producing a green tourism tool kit for businesses in the sector, followed by a recognition package to help visitors choose their green destination.
The county council will also be the first sponsor of a new green category in the annual Lincolnshire Tourism Awards.
Cllr Colin Davie, executive councillor for economy and place, said: “This year we are expecting our county to be incredibly popular as a tourist destination, both for people who live here and from elsewhere in the country.
“As part of the council’s £12m support package for the local economy, it was really important that we allocated money specifically for this critical sector.”
“The development of the site has been a long-term piece of work but I’m delighted we’ve been able to accelerate this using some of the tourism funding.
“This means the website will go live as people plan their summer holidays.”
Click Here to visit the visitlincolnshire.com website.