Belvoir Farm, based in Bottesford, Leicestershire, has enjoyed increased profits during 2020, according to annual accounts released this week, and is launching a range of marketing initiatives to support the growth of its soft drinks brand during summer 2021.
The business is also raising awareness of its unique Elderflower Harvest in May and June, starting with an appearance on national TV on ITV 4 Made In Britain.
Elderflower inspired the first drink Belvoir created over 35 years ago and their signature cordial is still made to the same traditional family recipe to this day. Now with a total of 23 delicious soft drinks, including 11 cordials, the company has seen demand for its cordials soar during lockdown as consumers have looked to hit their daily hydration targets in more tasty ways.
Pev Manners, Belvoir Farm MD, said: “2020 certainly was a rollercoaster of a year, and once we’d secured the safety of our staff and local community, we could then make sure we were still delivering for people at home. We made sure we were providing the perfect Belvoir experience, even if people couldn’t leave the home.
“Our cordials were a big hit, but also we expanded our canned range for when people were allowed to meet or spend time outside.”
There’s a real movement to reconnect with nature and choose natural ingredients now and we’ve been working with nature, supporting sustainable farming and respecting the countryside and its complex eco-systems. We’re looking forward to people experiencing our whole range now hospitality is opening up and we have some exciting new launches planned.”
Belvoir was set up by John Manners 30 years ago, who sold 88 cases of elderflower cordial in his first year of trading. The family-owned business now run by his son, Pev, still continues with the artisanal way of making the drinks yet manages to produce up to 20,000 bottles an hour and almost 25 million bottles each year at the company’s modern bottling plant in Leicestershire, which are sold across the UK and exported around the world.
Belvoir has also established a partnership with The Outdoor Guide and television presenter Gemma Hunt from The BBC, who is creating a digital awareness programme during April, May and June to tell the brand’s Elderflower Harvest story. In addition, Gemma will be encouraging people to head outdoors during the spring to discover the bounty of elderflowers in their own local area.
To find out more about the 2021 Belvoir Elderflower Harvest and how to get involved, visit www.belvoirfarm.co.uk.
To find out more about the Belvoir partnership with Gemma Hunt and The Outdoor Guide, visit www.theoutdoorguide.co.uk.