Lincoln takes a trip to London

This story is over

Visit Lincoln is heading down to Kings Cross in London this weekend to showcase the city as part of English Tourism Week.

Tourism is an integral part of Lincoln’s economy; it is worth £216m to the city and supports thousands of jobs across the region. The event and marketing campaign which is being supported by Lincoln BIG will encourage people to book a city break by rail once lockdown restrictions have fully lifted. The Kings Cross exhibition is being reinforced by a wider destination marketing campaign.

A key feature of the Kings Cross promotion will be an exclusive viewing of five ‘hand painted’ Imps from the forthcoming Lincoln Imp Trail organised by Lincoln BIG.

The exhibition at Kings Cross is the start of a six-week campaign to promote Lincoln as an attractive city break destination via rail. The work will dovetail Visit England’s ‘Escape the Everyday’ national recovery work as well as Lincoln’s ‘IN Lincoln’ campaign. Both are geared towards championing tourism and helping this integral industry bounce back bigger and stronger than ever.

Charlotte Goy, chief executive at Visit Lincoln explains: “’We are absolutely thrilled to be bringing a slice of Lincoln to London Kings Cross this weekend, and the timing couldn’t be better with Lincoln City Football Club also playing at Wembley.

“It’s a chance to showcase and celebrate our magnificent city and region as part of English Tourism Week and encourage city day trips and short breaks from Londoners.”

By building on the great relationship we have with our stakeholders and partners, we can ensure that Lincoln is promoted responsibly and safely as we work our way through the easing of lockdown.

The exhibition will be on view to all rail passengers travelling through Kings Cross this Bank Holiday weekend. It will promote Lincoln as a city break destination; encouraging people to escape the everyday, take part in the outdoor Imp Trail, enjoy Lincoln’s culture, heritage and entertainment offer as well as feast on delicious food and drink.

As part of this significant campaign new drone footage of the city has been commissioned, a Taste Lincolnshire photo-shoot and an exclusive preview for Visit Lincoln and Taste Lincolnshire partners arranged. Sponsors of the Lincoln Imp Trail will also be thanked for their support.

Visit Lincoln and Lincoln BIG staff will be on hand at Kings Cross to manage the exhibition stand, and several Lincoln Imp art sculptures will be used on the stand for visual impact.