Local manufacturer lands its biggest ever deal

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Lincoln-based SuperFOIL Insulation can be found in the famous ‘middle-aisle’ of one of the UK’s leading supermarkets this week.

SuperFOIL, which employs 31 people at its headquarters in Lincolnshire, is supplying enough insulation to cover all of Lincoln City Centre as an Aldi Specialbuy.

Over three Specialbuy events, starting with Thursday 28th October and again in January and October 2022, the company will supply Aldi’s UK stores with 43,074 rolls of SuperFOIL Multipurpose Insulation and 9,980 rolls of SuperFOIL SF6 Large Multifoil Insulation.

This is enough to cover more than 313,600m2 or 78 acres. Laid out flat, this would encompass all of central Lincoln, from High Street to Castle Square.

SuperFOIL Multipurpose Insulation and SF6 Large Multifoil are ideal for boosting the energy efficiency and year-round comfort of a property, whether they’re used in the roof, wall or floor of a home or an out-building such as a shed or garden room. Lightweight, flexible and easily cut to fit, the insulation is perfect for DIY consumers.

Managing director of SuperFOIL Insulation, William Bown said “For a family business like ours, becoming an Aldi Specialbuy is an amazing opportunity.

With 53,000 rolls, it’s the biggest single order we’ve ever had and a great way to get our brand noticed by even more DIY consumers across the country.

SuperFOIL Multipurpose Foil Insulation and SuperFOIL SF6 Multi-foil Insulation will be available at Aldi stores across the UK and online from Thursday 28th October while stocks last.